I am going to try to recruit all the households on my block (N 71st Street, between Dayton and Fremont, both sides of the street) to join Nextdoor.com. I will chronicle my efforts and we can judge the results together!
One good thing about using Nextdoor is that I will be able to evaluate my plan in an objective, quantifiable way. There are 30 houses on my block, of which 3 are now members. We’ll be able to see exactly how much difference my recruitment effort makes!
Nextdoor provides several ways to invite neighbors to join the site. I chose a flyer with a customized message. I printed 30 copies which I will distribute by hand. I plan to talk personally with the people on either side of me, whom I see periodically. For the rest of the block, I’ll just drop the paper on their doorstep, and see what happens!
Getting my neighbors to join the site is a prelude to delivering messages about earthquake preparedness and recruiting them for group activities. Also, I’m sure there is value in just having people be in touch, though it may not be quantifiable or even possible to describe.
This is worth mentioning, though it’s not part of my recruitment plan: Earlier today I posted a message on Nextdoor to 1,329 people in the 11 surrounding neighborhoods recommending SF72.org, the San Francisco emergency hub. I asked them to let me know if they found it helpful. We’ll see if anyone cares!